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Our vision

Chaim BePlus was established in 2006 with the mission of promoting personal financial well-being in Israel and preventing debt and poverty through financial education. We believe that achieving economic independence starts with financial education at an early age.

Our activities

Chaim BePlus provides financial literacy workshops for teenagers and young adults, equipping them with practical tools and life skills for financial responsibility. Carefully selected dynamic mentors lead the workshops - inspiring, motivating and acting as role models.

Target audience

Young adults aged 17-22, primarily (but not only) in weak populations.
We reach all sectors of Israeli society, including Haredi, religious, secular, Arabs, Druze and Bedouin.

The workshops are approved by the Ministry of Education and hosted by:

CEO - Guy Slama

Guy was born and grew up in Acco, and today lives in Kiryat Atta just north of Haifa together with his wife Keren and their two children.

He earned a BA in Behavioural Science from Tel Hai College and an MA in Organizational Development from Haifa University.

Guy brings with him many years of experience in the social non-profit sector. He served as the manager of the northern region in the “Shaar Shivyon” youth at risk empowerment through sport organization, and led dozens of educational projects in Israel’s social/geographic periphery. In addition, he managed strategic relations with corporate and philanthropic sponsors in Israel and abroad.

His next career opportunity was as an analyst at Citi Bank, where he acquired an extensive knowledge of the world of finance and investments.

Guy serves in the IDF as a commander in the Blood Emergency Transport Unit, and earned an Award of Excellence in this capacity.

Guy believes in the power of financial education to bridge the social gap and create a secure and independent future for Israeli youth.

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Photography: Lilach Zamir

FOUNDER & FORMER CEO - Mindy (Wenner) Ajzner

Chaim BePlus was founded by Mindy (Wenner) Ajzner, from Toronto, Canada, now living in Ra'anana.
Mindy holds a B.Ed. in Tanach, an M.A. in Jewish Studies, and a Senior Bookkeeping Diploma. 
She trained and volunteered as a financial coach for families in debt.
After several years of helping people in dire financial circumstances, she decided to focus on poverty prevention through education, and founded Chaim BePlus in 2006. 
Since then, Chaim BePlus has taught financial literacy to over 23,000 youth mainly in weak populations. 
Mindy lectures around Israel on women's and family finance. 
Mindy was awarded the 2024 Women’s Leadership Award in the field of Education, by the Municipality of Ra’anana.

Listen to a conversation between Mindy Ajzner and Nechama Weiser, Life Coach and hostess of the "Thriving on Purpose" podcast. In these two episodes, Mindy and Nechama share practical tips on how to get going on organizing your finances, reaching your goals and feeling secure in these unpredictable times. So tune in and enjoy 🙂

Episode 1
Episode 2 

Photography: Avishag Shar-Yeshuv

Donations to Chaim BePlus are tax-deductible in Israel according to clause 46.
US/Canada tax deductible donations can be made through PEF or UIA. 
Donations from countries other than US/Canada are also accepted through Keren Hayesod.
Please contact us for details or more information about our organization:
info@chaimbeplus.org

Thank you for your support!

Our donors

Meitav Investments
Mifal HaPayis
Rochlin Foundation
Roidef Tzedek Charitable Foundation
Samis Foundation
Schwartz Foundation
Silver Foundation

Fritz Naphtali Foundation
G-Way
Gitler Family
A. Gilbert Business Consulting
Keren Tovanot
Koschitzky Foundation

 

Azrieli Foundation Israel
BioCatch
CheckPoint
CitiBank
Code for Israel
Cross River

 

Azrieli Foundation Israel
BioCatch
CheckPoint
CitiBank
Code for Israel
Cross River

Fritz Naphtali Foundation
G-Way
Gitler Family
A. Gilbert Business Consulting
Keren Tovanot
Koschitzky Foundation

Meitav Investments
Mifal HaPayis
Rochlin Foundation
Roidef Tzedek Charitable Foundation
Samis Foundation
Schwartz Foundation
Silver Foundation

How to donate

Wire transfer

Bank Leumi (10)
Branch 942, Ra’anana
Acct. #258689/78
Swift LUMIILIT
IBAN IL640109420000025868978
FBO Chaim BePlus 


Preferred method



no service charges deducted




Credit Cards

PayPal

Click to donate with credit cards or via PayPal in any currency. Click here to donate with credit cards or via PayPal in shekels 
(no registration needed).

JGive

Click to donate through JGive with credit cards in NIS, US$ CAN$

Igul LeTova

Click to donate to Chaim BePlus, through Igul LeTova

Wire transfer

Preferred method



no service charges deducted






Bank Leumi (10)


Branch 942, Ra’anana


Acct. #258689/78


Swift LUMIILIT


IBAN IL640109420000025868978


FBO Chaim BePlus



Credit Cards

PayPal

Click here to donate with credit cards or via PayPal in any currency Click here to donate with credit cards or via PayPal in shekels (no registration needed).

JGive

Click here to donate through JGive with credit cards in NIS, US$ or CAN$

Igul LeTova

To donate to Chaim BePlus, through Igul LeTova